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What is the OptimizeD Coaching Skills Program?

INtwoIT Leadership Development & Coaching created the OptimizeD Coaching Skills program to fulfill the needs of insightful leaders who wish to make coaching skills a recognizable competency at every level within their organization.


The OptimizeD Coaching Skills program is intended to develop the coaching and communication skills of employees, thus equipping them to have more fulsome, fearless and productive conversations with their direct reports, teams, colleagues and customers. At its very essence, the OptimizeD Coaching Skills program will bring value to those who aspire to be better leaders, managers and strategists, and who hold the work of leading and developing others close to their heart.

OptimizeD Coaching Skills is rooted in systems thinking and positive psychology. Participants learn the powerful OptimizeD model providing them with a proven framework for orienting and navigating coach-like conversations. The model utilizes a five-phase cycle of inquiry that begins with the end in mind and then reliably traverses the gap between current state and desired future state.

OptimizeD Coaching Skills includes an overview of systems thinking and its invaluable contribution to strategic management and organizational development. Systems are the natural way the world works and participants will gain immediate value in terms of how they think, plan and act. This is followed by a deep dive into the concept of coaching presence, a mindset grounded in intention and a willingness to serve the development and success of others. Values, mental models and beliefs will be examined for their power to hinder or enhance progress. The program then shifts to introduce and practice seven essential coaching skills, including focused listening and skillful inquiry. Participants will practice leveraging the 5 OptimizeD questions that foster clarity in terms of desired outcomes and effective action.

The power of coaching is something that must be experienced. Both the Primer and Intensive program provide learners with ample opportunity to practice their new coaching skills. Post program mentor coaching is available as needed.

 OptimizeD Coaching Skills Primer 

The half or full-day Primer program gives participants a taste for the transformative power of the coaching conversation. By way of small group discussion, live coaching demos and expert facilitation, participants will:


  • Be introduced to the OptimizeD model that is guaranteed to bring immediate value to their communication and planning efforts,
  • Surface existing communication challenges and bring awareness to their personal communication hang-ups and development opportunities,
  • Gain insight to how coaching differentiates from other fields of human development,
  • Delve into its impact on leadership excellence and ROI,
  • Explore the seven essential skills of qualified coaches, and
  • Practice and receive coaching.

 OptimizeD Coaching Skills Intensive 

The 2 or 3 day Intensive program delivers extensive value to an organization through its dual focus of skill building and strategic implementation. Participants explore the Primer content in greater depth, while gaining critical knowledge about their coaching style and how to apply it in their workplace. Participants will:

  • Deepen their understanding of the purpose and power of coaching,
  • Be able to ascertain coachable moments in every day work life,
  • Understand and employ the 7 essential skills of qualified coaches,
  • Creatively utilize the OptimizeD Coaching Skills model,
  • Learn to give and receive quality feedback, and enhance the employee performance review process,
  • Hold a pathways to implementation planning session, and
  • Practice and receive a lot of coaching.

Additional program options may include

Our OptimizeD Approach:
INtwoIT’s OptimizeD approach has emerged as a powerful, effective and easily understood framework for navigating the coaching process and conversations. Represented by the following five phase cycle of inquiry:


  • Discover- where you want to be
  • Define-how you will know when you get there
  • Determine- where you are right now
  • Design- how you will get there from here
  • Deliver-meaningful results
This process ensures a focus on desired outcomes, enhanced systems intelligence, and accountability for results and will provide a map for navigating coaching and difficult conversations alike.
Program Options
  •  The use of quality assessments to understand emotional intelligence, personal and coaching style.
  • Additional communication skills workshops.
  • Peer and team coaching.
  •  Mentor Coaching.
Consider This:
  •  Coaching is an essential leadership skill.
  • Coaching is one of the finest forms of supportive communication.
  • Leaders who adopt a “coach approach” are equipped to help their employees bring speedy resolution to the complexity of day-to-day challenges.
  • Coaching builds resilience and self-esteem in others.
  • Coaching expedites the development and readiness of high performers and potentials.
  • Coaching decreases conflict and nurtures positive affect in organizations.
  • Coaching demonstrates positive intent towards others.
  • A “coach approach” helps teams excel.
  • Quality communication skills improve quality of life.

Read Our Latest CREATIVE COACH Article


When people talk, listen completely. Most people never listen. ~ Ernest Hemmingway.

What Client’s Say

“Yael is a very special person who is not only an expert in her field of professional development – she does it with a spirit of humility and caring, which is rare. I have had the pleasure of working with – or in support of –  her projects for several years. She is diligent in her actions and brilliant in her execution.” 
Ken Keis , Ken Keis Consulting Resource Group
“Yael has a calling for the development of mere mortals into outstanding leaders – her passion for this cause is undeniable, her style is engaging, and her skills are exceptional.” 
Paul Anand , Project Manager LDB
“It is so helpful in elected life, to emerge from all the important city issues, documents, meetings, phone calls, e-mails, letters, media and other public events, to take time to sit back, look at the big picture and decide how to be proactive rather than reactive.” 
E. Woodsworth , Vancouver
Yael has proven to be focused and multi-skilled as an Executive Coach. She asks the right questions to rekindle a desire for what deeply matters to me, and enables me to clarify my vision and values. She encourages me to be open to change, to be responsive to new opportunities, to reveal old patterns, and to build new patterns of beliefs and behaviors. Her effectiveness as a coach is attributed to her wisdom, compassion, and uncanny ability to be candid in offering clear feedback.
P. Kasprow, , Vancouver
“Yael is creative, confident and passionate. I feel these qualities really are the heart of her facilitation. Her approach is down to earth, clever, relaxed and seems to be rooted in her own experiences. I left Yael’s workshop feeling inspired and equipped with new ideas, tools and ways of relating and being in the world around me.”
D. Pemberton, Vancouver
“I was given the option of consulting with a coach or participating in a job relocation workshop. I opted for the coach and it turned out to be the best decision I have made in a long time…Yael, with her persistent, probing and insightful questions helped me to find focus, to define specific career objectives and the steps to achieve those objectives…Yael’s ability to listen and provide honest feedback, with a good dose of humour, made our sessions a pleasure.”
R.Bastier, Vancouver
“As a business owner, I have found my coaching relationship with Yael invaluable. Through her support I have discovered more about what I want, where I am going and how to get there.”
S. Cutt, Victoria
“After sessions with Yael I always feel I have clarity and focus and this is reinforced by a variety of exercises and resources she provides to enable it to be a day to day process.”
R.Heard, Victoria
“Having Yael as my coach was instrumental in getting me to a state where my head, heart and gut are finally in synch.”
K.Reucker, Vancouver
“I have benefited from Yael’s ability to provide a comfortable place to attack deeply challenging questions…She guided me to consider troubling elements from other points of view. Consequently, I have uncovered capabilities in my professional and personal life that serve me well.”
L.Chan, Calgary
“I truly appreciated Yael’s honest and open outlook and I really believe that she has placed me on the right track to helping me find the right kind of work… she helped me to keep a continued positive outlook on life, and to think outside my immediate realm.”
B.Gill, Vancouver
“I really valued the time I spent with Yael. Yael has a knack for drawing out thought, and simplifying what seemingly are complex situations. For me I was left with a focus of what I need to accomplish over the next month, year and ten-year period. I am left with a confidence that I can accomplish great things in environments that are important to me.”
J.Jensen, Vancouver
“Yael helped me through my feelings of being completely overwhelmed. She helped me remove internal blocks and negotiate the stuff outside and she gave me clarity about how to arrange my life to achieve my goals.”
M.Habell, Seattle
“I have never felt threatened or intimidated during our sessions…Yael is supportive yet firm and able to keep my mental meanderings in line, which is no mean feat.”
M.Mordan, Victoria

The problem with communication ... is the illusion that it has been accomplished. ~ George Bernard Shaw

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