Yael Blum

Yael Blum
Yael BlumExecutive Coach
“Work is not a static end point or a mere exercise in providing, but a journey and a pilgrimage in which the core element of our being is tested in the world”   ~ David Whyte
Academic Qualifications
  • Certified Executive Coach by ICF & Royal Roads University, BC
  • Master Certification in Systems Thinking Strategic Management By Haines Centre for Strategic Management, CA
  • Joint BA in Anthropology & Latin American Studies SFU
  • Certificate in Liberal Arts SFU
  • Foundations to Theory U MIT & The Presencing Institute
  • Caring Economy Leadership Program- Centre for Partnership Studies

Professional Competencies
  • Executive Coaching
  • Leadership Skills Coaching
  • Life Coaching
  • Shadow Coaching
  • OptimizeD Coaching Skills Training
  • Mentor Coaching
  • Leadership Development Consulting
  • Curriculum & Program Design
  • Teaching and Facilitating
  • Systems Thinking
  • Creative Capacity Building
  • Organizational Development
  • Executive Team Development
  • Strategic Planning
  • Appreciative Inquiry
  • Appreciative Leadership
  • Keynote Speaking
  • Assessment delivery and debrief


Other Interests:



Leadership Consultant & Executive Coach

Yael Blum is a highly engaging leadership development specialist, consultant and executive coach. A disciplined and creative thinker, dynamic speaker, and masterful coach, she strives to unleash the capacity for individuals and organizations to lead well and flourish.

Yael founded INtwoIT Leadership Development & Coaching with a mission to contribute to the development of outstanding business and community leaders and healthy social systems in the private, public and not-for-profit sectors. She holds a Graduate Certificate in Executive Coaching, is master certified in Systems Thinking Strategic Management and Planning, is an experienced Appreciative Inquiry practitioner and an innovative curriculum designer and facilitator.

As a consultant and change agent, Yael employs a multi-disciplinary approach. She draws upon numerous thought leaders and leverages her talent for sparking and synthesizing ideas to produce fruitful strategic planning, leadership and team development processes.

Her instructional experience includes more than 15 years of workshop design and facilitation.  For the past 9 years, Yael has held an adjunct faculty position teaching leadership at the Boucher Institute for Naturopathic Medicine. More recently, she co-created and has been the lead facilitator for the BC Liquor Distribution Branch’s Signature Leadership Program, a cutting-edge program for high performing managers and supervisors.

As a coach, Yael has partnered with seasoned and emerging leaders across the following sectors: government, education, health, retail, entertainment, trades, tourism, transportation, engineering and small business. In addition to providing one-on-one coaching services, Yael also works alongside teams to advance quality teamwork, innovation, coaching and leadership effectiveness. Additionally she is proud to be launching her OptimizeD Coaching Skills program. Three years in development, this program brings systems, emotional and social intelligence together to strengthen leadership, coaching, and communication skills throughout an organization.

Yael is an advisor to and mentor coach for UBC’s recently announced Certificate in Organizational Coaching, has been the board vice chair with Coaching the Global Village, and recently completed a two year appointment with the City of Vancouver’s Women’s Advisory Committee. Yael is a regular contributor to the Worldwide Coaching Magazine where she writes about coaching and leadership.

A true humanist, Yael is passionate about people and their capacity to live with positive intent and creative gusto. Whether coaching or consulting, this governs her starting point. She relies upon her early training in field research and finds unlikely sources of inspiration to catalyze extraordinary results for individuals and organizations alike.

In addition to her role as Principal with INtwoIT Leadership Development & Coaching, Yael Blum is an associate coach/consultant with Coaching@ UBC, Knightsbridge, and The YES Group and sits on the Board of Coaching the Global Village. Always passionate about possibility and forthright in her observations, you will find Yael an honest, intuitive, and collaborative ally in any of your coaching or leadership initiatives.

Mission Statement, Vision & INtwoIT Advantage

By combining depth of knowledge and a passion for possibility, INtwoIT facilitates extraordinary results in personal and professional performance by serving the development of business and community leaders and healthy social systems in the private, public and not-for-profit sectors
To be catalysts in the realization of extraordinary achievements for individuals and organizations that strive to make a difference in the world. We do this by:

  • Thinking & acting holistically
  • Attending to the heart of the matter
  • Collaborating with the best
  • Loving the questions and staying curios
  • Being fearless in pursuit of excellence
  • Committing to continuous learning & improvement

  • Depth of knowledge and the experience, strategies, tools and resources you need to succeed.
  • A partnership approach to achieving your vision.
  • Masterful coaching, training and facilitation that enable your desired results.
  • Leadership development solutions that surpass expectation.
  • Flexibility, geographic mobility and course corrections as necessary.
  • Objectivity, creative insight and thinking partners who listen, collaborate and work hard on your behalf.
  • In-depth knowledge of Systems Thinking Strategic Management and Planning
  • Access to a network of highly qualified professional consultants, coaches, and trainers, speakers and entertainers.
  • Advanced knowledge of successful strategies and impactful tools

What Client’s Say

“It is so helpful in elected life, to emerge from all the important city issues, documents, meetings, phone calls, e-mails, letters, media and other public events, to take time to sit back, look at the big picture and decide how to be proactive rather than reactive.” 
E. Woodsworth , Vancouver
Yael has proven to be focused and multi-skilled as an Executive Coach. She asks the right questions to rekindle a desire for what deeply matters to me, and enables me to clarify my vision and values. She encourages me to be open to change, to be responsive to new opportunities, to reveal old patterns, and to build new patterns of beliefs and behaviors. Her effectiveness as a coach is attributed to her wisdom, compassion, and uncanny ability to be candid in offering clear feedback.
P. Kasprow, , Vancouver
“Yael is creative, confident and passionate. I feel these qualities really are the heart of her facilitation. Her approach is down to earth, clever, relaxed and seems to be rooted in her own experiences. I left Yael’s workshop feeling inspired and equipped with new ideas, tools and ways of relating and being in the world around me.”
D. Pemberton, Vancouver
“I was given the option of consulting with a coach or participating in a job relocation workshop. I opted for the coach and it turned out to be the best decision I have made in a long time…Yael, with her persistent, probing and insightful questions helped me to find focus, to define specific career objectives and the steps to achieve those objectives…Yael’s ability to listen and provide honest feedback, with a good dose of humour, made our sessions a pleasure.”
R.Bastier, Vancouver
“As a business owner, I have found my coaching relationship with Yael invaluable. Through her support I have discovered more about what I want, where I am going and how to get there.”
S. Cutt, Victoria
“After sessions with Yael I always feel I have clarity and focus and this is reinforced by a variety of exercises and resources she provides to enable it to be a day to day process.”
R.Heard, Victoria
“Having Yael as my coach was instrumental in getting me to a state where my head, heart and gut are finally in synch.”
K.Reucker, Vancouver
“I have benefited from Yael’s ability to provide a comfortable place to attack deeply challenging questions…She guided me to consider troubling elements from other points of view. Consequently, I have uncovered capabilities in my professional and personal life that serve me well.”
L.Chan, Calgary
“I truly appreciated Yael’s honest and open outlook and I really believe that she has placed me on the right track to helping me find the right kind of work… she helped me to keep a continued positive outlook on life, and to think outside my immediate realm.”
B.Gill, Vancouver
“I really valued the time I spent with Yael. Yael has a knack for drawing out thought, and simplifying what seemingly are complex situations. For me I was left with a focus of what I need to accomplish over the next month, year and ten-year period. I am left with a confidence that I can accomplish great things in environments that are important to me.”
J.Jensen, Vancouver
“Yael helped me through my feelings of being completely overwhelmed. She helped me remove internal blocks and negotiate the stuff outside and she gave me clarity about how to arrange my life to achieve my goals.”
M.Habell, Seattle
“I have never felt threatened or intimidated during our sessions…Yael is supportive yet firm and able to keep my mental meanderings in line, which is no mean feat.”
M.Mordan, Victoria

Read Recent Blog Posts

  • Proud of Myself

Proud of Myself

  • 8:29 PM

There’s a rock

Lodged in a hole.

At the base of a big,



I have run past [...]

  • Seeking Sky

Seeking Sky

  • 12:18 PM

I am walking one of my favourite trails in Vancouver. It weaves along the [...]

  • Natural Born Leaders

Natural Born Leaders

  • 12:30 PM

She might be an older friend, or a big sister and shes barking out [...]

Share this Page