Yael Blum, CEC, PCC, EMCC is an engaging leadership and talent development specialist, consultant and executive coach. With a wealth of experience, she embodies a unique blend of disciplined strategist, creative innovator, and empathic thinking-partner.
Yael founded INtwoIT Leadership Development and Coaching in 2003 with a clear purpose: to support the development and resiliency of exceptional leaders in both business and community spheres, fostering healthy social systems across private, public, and non-profit sectors. Armed with Graduate Certificates in Executive Coaching and Systemic Team Coaching, and Master Certified in Systems Thinking Strategic Management and Planning and Dialogic Organization Development, Yael is adept at designing and facilitating learning and development opportunities for lasting impact and change.
A life-long learner herself, Yael embraces the evolving landscape of leadership by seamlessly integrating strategies that support Equity, Diversity, Inclusion, Health and Wellbeing and trauma-informed practices. Certified in various psychometric tools, including the Leadership Skills Inventory (LSI), Leadership Practices Inventory (LPI), Leadership Circle and Barrett Values, Yael tailors her approach to meet the unique needs of her client groups and draws inspiration from numerous thought leaders to enrich development outcomes.
For the past 7 years, Yael served as Director of Learning and Talent Development at the University of British Columbia (UBC), where she led a large team responsible for leadership, management and professional development programs, coaching services for staff and faculty, conflict engagement services and talent management support. Yael is a guest instructor with UBC’s internationally recognized Certificate in Organizational Coaching; she leverages her years as a coach-educator to support organizations to embrace workplace coaching skills, trusting the power of effective communication to bring about improved results in performance management, team development, conflict engagement and culture change.
Yael’s passion for coaching transcends industries, she has collaborated with leaders across government, higher education, healthcare, trades, tourism, and beyond. Most recently, she has been deeply engaged in the work of transforming leadership practices for Fire Services in both Canada and the US.
A true advocate for human potential, Yael is inspired by people and their capacity to live with positive intent and creative gusto. Always focused on possibility and forthright in her observations, you will find Yael an honest, intuitive, and collaborative ally in your leadership development and coaching initiatives.
What Client’s Say
“It is so helpful in elected life, to emerge from all the important city issues, documents, meetings, phone calls, e-mails, letters, media and other public events, to take time to sit back, look at the big picture and decide how to be proactive rather than reactive.”
Yael has proven to be focused and multi-skilled as an Executive Coach. She asks the right questions to rekindle a desire for what deeply matters to me, and enables me to clarify my vision and values. She encourages me to be open to change, to be responsive to new opportunities, to reveal old patterns, and to build new patterns of beliefs and behaviors. Her effectiveness as a coach is attributed to her wisdom, compassion, and uncanny ability to be candid in offering clear feedback.
“Yael is creative, confident and passionate. I feel these qualities really are the heart of her facilitation. Her approach is down to earth, clever, relaxed and seems to be rooted in her own experiences. I left Yael’s workshop feeling inspired and equipped with new ideas, tools and ways of relating and being in the world around me.”
“I was given the option of consulting with a coach or participating in a job relocation workshop. I opted for the coach and it turned out to be the best decision I have made in a long time…Yael, with her persistent, probing and insightful questions helped me to find focus, to define specific career objectives and the steps to achieve those objectives…Yael’s ability to listen and provide honest feedback, with a good dose of humour, made our sessions a pleasure.”
“As a business owner, I have found my coaching relationship with Yael invaluable. Through her support I have discovered more about what I want, where I am going and how to get there.”
“After sessions with Yael I always feel I have clarity and focus and this is reinforced by a variety of exercises and resources she provides to enable it to be a day to day process.”
“Having Yael as my coach was instrumental in getting me to a state where my head, heart and gut are finally in synch.”
“I have benefited from Yael’s ability to provide a comfortable place to attack deeply challenging questions…She guided me to consider troubling elements from other points of view. Consequently, I have uncovered capabilities in my professional and personal life that serve me well.”
“I truly appreciated Yael’s honest and open outlook and I really believe that she has placed me on the right track to helping me find the right kind of work… she helped me to keep a continued positive outlook on life, and to think outside my immediate realm.”
“I really valued the time I spent with Yael. Yael has a knack for drawing out thought, and simplifying what seemingly are complex situations. For me I was left with a focus of what I need to accomplish over the next month, year and ten-year period. I am left with a confidence that I can accomplish great things in environments that are important to me.”
“Yael helped me through my feelings of being completely overwhelmed. She helped me remove internal blocks and negotiate the stuff outside and she gave me clarity about how to arrange my life to achieve my goals.”
“I have never felt threatened or intimidated during our sessions…Yael is supportive yet firm and able to keep my mental meanderings in line, which is no mean feat.”
Read Recent Blog Posts
Proud of Myself
There's a rock Lodged in a hole. At the base of a big, Green, Tree.
Seeking Sky
I am walking one of my favourite trails in Vancouver. It weaves along the bluffs
Natural Born Leaders
She might be an older friend, or a big sister and shes barking out orders
